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Continuum Company has launched sales at The Morgan, a new 137-residence condominium at 38 East 35th Street, positioned at the nexus of Midtown and Murray Hill. Developed in partnership with Aksoy Holding, the 18-story building marks Continuum’s return to New York City after a run of Florida projects, including Continuum South Beach, and is billed as a club-inspired alternative to the neighborhood’s usual glass towers. Residences range from studios to three-bedrooms, with prices starting at $975,000 and topping out at $3,995,000 for a three-bedroom; a limited run of nine premium residences includes multi-level layouts, oversized private terraces, and a garden duplex, with pricing available on request.