Continuum Company, the New York- and Miami-based real estate developer behind landmark properties including Madison Square Park Tower, CitySpire and Continuum South Beach, announced the launch of sales for The Morgan, its newest residential development in New York City.
The announcement follows the firm’s continued growth in Florida, where its portfolio includes Continuum Club & Residences and Continuum 12000 Sport & Wellness Residences. Developed in partnership with Aksoy Holding, The Morgan, located at 38 East 35th Street, offers a refined, club-inspired residential experience in the heart of Manhattan.
Designed by INC Architecture & Design, with amenity and common spaces envisioned by Paul Duesing Partners, the 18-story building brings a sophisticated and highly curated residential offering to one of the city’s most central and culturally connected neighborhoods.
The Morgan comprises 137 residences, ranging from studios to three-bedroom homes, including a limited collection of nine premium residences featuring multi-level layouts, expansive private terraces and a garden duplex. Each residence is thoughtfully designed to balance elegance and livability, with expansive windows and ceiling heights reaching up to 13 feet in select homes. Interiors are finished with white oak flooring, custom wood cabinetry with tambour detailing, quartzite countertops, integrated Miele appliances and carefully considered layouts tailored to modern city living. Construction is currently underway, with completion anticipated in late 2027.
“The Morgan was conceived as a modern oasis in the heart of Manhattan,” said Ian Bruce Eichner, chairman and CEO of The Continuum Company. “It offers residents the rare opportunity to experience the energy, culture and excitement of New York, while returning home to the privacy, personalized service and sense of community that define an exceptional boutique residential address.”
