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Street view of The Boulevard, a brick Condop in New York's Upper West Side with 355 full-service residences with supermarket.

The
Boulevard

2373 Broadway 

New York, NY

THE STORY:

Turned a desirable site with a low cost basis on the Upper West Side into a 355 unit, full service "Condop" with an underground supermarket and subway at the corner.

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Building icon used on the Continuum Company website, a boutique ground-up real estate development firm in New York & Florida.

355 RESIDENCES

Stair icon used on the Continuum Company website, a boutique real estate development company in New York and Florida.
Wrench icon used on the Continuum Company website, a ground-up real estate development firm in New York and Florida.

20 STORIES

BUILT 1989

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Luxury condop living space with an open floor plan at The Boulevard in New York's Upper West Side with hardwood floors.

KEY DETAILS

Total Cost: $120 Million

Total Gross Sq Ft: 480,000

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USES:

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  • 415,000 sq. ft of luxury “Condop” apartments 

  • 25,000 sq. ft of retail

  • 40,000 sq. ft of parking below grade

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AMENITIES:

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  • Health club and pool, sun deck, racquetball and squash facilities, parking garage

  • Supermarket built below grade

  • Subway station at the corner 

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PROJECT CHALLENGES

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  • Assemblage required acquisition of an adjacent lost encumbered by a 20-year lease to a garage operator. The garage buyout would increase the cost basis of the development.

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  • Plan had to account for the higher cost basis, leaving the residential development rights intact, and produce an additional revenue stream utilizing the existing building envelope. 

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  • Market research indicated that the size of the down payment was an issue for potential buyers

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Rooftop sundeck at The Boulevard, luxury condop residences in New York developed by the Continuum Company.

OUR SOLUTION

  • Completed assemblage by creating an incentive package for the garage owner that compensated him for lost parking revenue and ultimately relocating him into a new, larger garage. 

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  • Utilized a "Condop" structure that created two separate condominiums and allowed the developer to structure two separate financial packages. The residential condominium was converted into a cooperate by placing a first mortgage on the building.

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  • The resulting "Condop" had the financial advantage of a cooperative structure but functioned operationally in the same way as a condominium. This structure enabled the sponsor to offer lower unit costs to purchaser, allow the unit owner to deduct his mortgage interests of the building and unit, and also reduce the down payment by 25%. 

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  • Created additional revenue streams by locating the supermarket and parking garage below grade. This approach maximized the assemblages available development rights.

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The Continuum Company logo with white letters and black background. Continuum is a real estate development firm in NYC & FL.
Balcony view from The Boulevard condop residences in the Upper West Side with views of the New York City skyline.

                   NEW YORK HEADQUARTERS:                                                                                             T +212 554 3700                                                                       FLORIDA HEADQUARTERS:

 49 West 23rd Street, 4th FL, New York, NY 10010                                                                        reception@continuumcompany.com                                               1700 79th Street, Suite 136, North Bay Village, Florida 33141

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