It all started with lunch.
Developer Ian Bruce Eichner took his daughter, Alexandra, to the Little Beet in New York for veggie-forward bowls.
Before accepting the invitation and picking the spot, she said, “Dad, no disrespect, but what’s the agenda? There’s no casual lunch with you,” her father, who goes by Bruce, recounted.
About halfway through the meal, he made the ask. Would she consider working with him for a six-month trial period? It was 2019. She was running a fitness consulting business, which she started after a position overseeing content and brand development for the health firm BeachBody.
She agreed to it, starting as assistant project manager at the family’s Continuum Company in early 2020. Her mother, Leslie Eichner, is chief creative officer.
“I wasn’t thinking about succession because how would I know if she would like it, how would she fare, what would she be good at?” Bruce said.
